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5 Digital Marketing Trends for 2020 (& beyond)
Jono Duguid, Digital Marketing Specialist at The Blue Room shares insights into what digital marketing trends we can expect this year. 2020 – dubbed “the year of great vision” both as a pun for 20/20...
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5 Logo Design Trends to Watch in 2020
Jana Visagie, Graphic Designer at The Blue Room, shares her insights into the logo design trends we can expect to see this year. When starting a new business, one of the first things that comes to mind...
View Article‘The Why’ and ‘The How’ of Working Remotely
Maryke Hansen, Design Studio Coordinator at The Blue Room, shares her research and insights into working remotely, as well as the pros and cons thereof. I won’t go into detail on ‘The What’ – I’m sure...
View ArticleRetail: Reassessing your Customers’ Needs after the National Lockdown
Annuschka du Preez, Account Executive at The Blue Room, shares her research and insights into why you, as a small business owner, should adapt your business strategy to the post-covid world. South...
View ArticlePost-lockdown: What will bring shoppers back to shopping centres?
Andreana Holmes, CEO of The Blue Room, shares the company’s research and insights into what will bring shoppers back the shopping centres post-lockdown. We engaged with 117 consumers to determine the...
View ArticleOn Fridge Art and Semiotics | The ramblings of a designer mom
Melanie Evert, Art Director at The Blue Room, shares her insight on why a brand needs to communicate effectively. “Mommy, look at what I made for you!” As a parent working in the field of design, I...
View ArticleFrom COVID-19 to Industry 4.0 | Tech Humanism is the Future
Maxine Teixeira, Account Executive at The Blue Room, shares her research and insights into why you need to develop your business to coincide with modern times. The Fourth Industrial Revolution (4IR)...
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Should you advertise on TikTok?
With the aftereffects of the Coronavirus pandemic, the main topic on everyone’s lips is digitising your business – just go online! But that’s easier said than done. With the acceleration of the Fourth...
View ArticleSouth Africa’s first-ever bilingual shopping centre websites with chatbots
South African property development and services company, Eris Property Group (Pty) Ltd, have made history launching South Africa’s first ever bilingual shopping centre websites with chatbots. The...
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When is it time to consider a rebrand?
Most people get confused with the meaning of rebranding and brand refresh. Rebranding is changing the company’s entire identity, moving it into a different direction, whereas a brand refresh is only...
View ArticleGoing the extra mile | Customer Service during and after COVID-19
Marzaan Smith, Account Executive at The Blue Room, shares her insights into how you can go the extra mile in your business to encourage your customers to return. 2020 has changed the outlook and...
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2021 Design Trends
Many dramatic changes have taken place in the world over the past year, with a clear impact on the fields of branding and graphic design. Branding has had to adapt to do a lot more with a lot less, and...
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